PointsBet became the sixth NY online sportsbook after its launch earlier this week. Also, the company will start its marketing campaign in the state. Its launch was a couple of weeks after four online sportsbooks debuted in the state last January 8. The fifth sportsbook is BetMGM, which launched a couple of days after the initial four online sportsbooks.
According to sportsbook pay per head reports, PointsBet will offer $1,500 to new players. Also, it provides $521 for regular wagers. It is the same offer they have in eight other states they operate a sportsbook: Iowa, New Jersey, Indiana, Colorado, West Virginia, Virginia, Michigan, and Illinois.
Sixth NY Online Sportsbook
Caesars offered a New York promotion that matches new players’ deposits up to $3,300. While the sportsbook has since decreased its deal last Friday, this system certainly attracted new clients.
According to Discount Pay Per Head sources, Caesars is New York’s forerunner in market shares with generally 43 percent or $257 million of the wagering handle. However, a lot of that handle probably came from bets with reward cash. Caesars isn’t the top sportsbook in the portion of the overall industry in other states.
FanDuel is second in a portion of the overall industry at around 33 percent or $200 million. Also, DraftKings is third with approximately 22 percent or $134 million.
BetRivers is fourth with two percent of the portion of the overall industry. BetMGM, which launched later than the other four sportsbooks, was excluded from the state’s report.
Those figures showed that numerous new players downloaded a couple of new applications. For example, Geocomply said that New York players averaged around 1.3 accounts each. Geocomply is the company that monitors where and when clients sign in for administrative purposes.